The Numbers Are In, People Are Tuning Out of Professional Sports Gone Woke
We reported last week after President Joe Biden and progressive leftists of the Woke Supremacy supported by the Fake News industry spread vulgar lies about the new election integrity law in Georgia claiming the bill has voter suppression throughout and that it disproportionately impacts people of color, and that in turn Major League Baseball (MLB) commissioner Ron Manfred cowered to the radical leftists and moved the All-Star Game out of Atlanta.
Atlanta is 51% black, and in the name of racial justice, the MLB’s action will cost the surrounding Atlanta area about $100 million in revenues. The MLB has moved the game to Denver, Colorada, a city that is only 9% black. Colorado has even stricter election laws than Georgia. As dumb a decision as this was, no one should be scratching their heads wondering how this could have happened.
It is not a mystery to anyone with a triple-digit IQ that over the last few years the top officials at MLB, the National Football League (NLF), and the National Basketball Association (NBA), have decided to go Woke and alienate a big chunk of their paying audience by giving in to the cries for social justice and cowering to the leftist Woke Supremacy.
Red Sox President Sam Kennedy last year said, “Silence in the face of injustice is unacceptable,” after the death of George Floyd. Kennedy has made a commitment for Social Justice, Equity & Inclusion under the banner of Black Lives Matter where they have created Employee Resource Groups and Race-based roundtables, a bias audit on HR policies and practices, enhanced education and training for employees, players, and coaching staff related to diversity, equity, and inclusion and more. A lot more. Other teams have done similar things.
For a long time now, the sports network ESPN has seen their ratings plummet after going Woke. In June 2020, the Woke sports network saw the lowest ratings it has ever had in 41 years, their entire existence. It’s hard to fathom that a sports network became more ideologically leftist than CNN and the left-wing conspiracy network MNBC combined, but it did. In some of their programming, they completely abandoned sports coverage. My point is the result of going Woke is they are going broke as viewers who up to that point were willing to watch ESPN during the COVID pandemic since there was limited sports activity everywhere in the world, they have now abandoned the network. Needless to say, the network went into panic mode. I’m talking full-on crisis mode level awfulness.
And now the sports business world may also come to regret their decisions to go Woke because they too are alienating large numbers of fans. People are bombarded with left-wing political crap day in and day out, and it is in every facet of their lives. You can’t go to school, go to work, shop online, or do most of anything else without being hit in the face with left-wing politics these days. Social media is the playground of the Woke Supremacy, where social justice warriors have a rigged system created by the leftist tech tyrants.
People loved sports because none of the leftist gobbledygook was found there. Instead of constantly being told America is evil and unfair and that our society is systemically racist and all the other nonsense of mentally ill racial agitators, sports was the one place left where God-given talent and hard work won the day. It was the last place in America with an even playing field, and that attracts Americans. And now the Left ruined sports too, the impact of which is already being felt.
After the MLB’s decision to move the All-Star Game to Colorado, Atlanta Braves fans are already asking for refunds on season tickets. In 2020, all the major sports leagues saw their TV ratings spiral down. You can’t really blame COVID totally for this because when regular television shows were affected by the pandemic lockdowns and there were more people staying home than ever before, sports viewership should have risen, but instead, it went the other way.
Sports leagues and their networks thought they had the fans locked up as a captive audience and that they could throw at them whatever political garbage they wanted because they were hooked on sports. They had to sit there and take it. Until they no longer did.
I don’t think sports owners and the corporate folks ever grasped the level of anger and disgust that watching spoiled millionaire athletes kneel for our National Anthem yet stand for the Black Anthem while disrespecting the American flag and trashing law enforcement did to their fanbase.
In 2020, during the NFL regular season, viewership dropped 7% from the previous year. That’s the lowest average audience since 2017. MLB’s World Series TV ratings dropped 36% from 2019. The NBA didn’t do much better with the viewership during the NBA finals between the LA Lakers and the Miami Heat, where viewership dropped from 15.12 million the year before down to only 6.4 million. That’s more than half.
These trends show that fans will not tolerate professional sports being ruined by politics, and they will find entertainment elsewhere. That means they take their money elsewhere as well.
Ratings mean revenues and when ratings drop, so do the revenues. The question is are the corporate businesspeople of the professional sports world willing to continue the trend of losing money all to kiss the rear end of the Work Supremacy or will they learn that to stay alive you have to give the consumers what they want?
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